Terms and Conditions.
BRIGHTON ALLIANCE
– Professional Loyalty & Growth Program.
Last Updated: February 17, 2025
1. PROGRAM NATURE.
Brighton Alliance is a professional membership program and does not constitute a financial program or a traditional commercial discount system. The benefits granted within the program:
Are non-transferable.
Are non-redeemable for cash.
Do not generate permanent acquired rights The Company reserves the right to modify, suspend, or terminate the program in whole or in part, in accordance with these terms.
2. ELIGIBILITY AND ACCESS.
The program is directed exclusively to:
Professionals in the dental sector.
Individuals or legal entities that purchase products, courses, or services offered by Brighton.
Access to the Brighton Member tier is granted automatically upon completing:
The purchase of a course.
The purchase of products or supplies.
The contracting of a service or consulting.
3. MEMBERSHIP TIERS.
The program features the following tiers:
3.1 Brighton Member Initial tier automatically assigned upon the first purchase.
3.2 Brighton Gold Assigned to active and recurring clients who meet at least one of the criteria defined by the Company (training, consumption, or referrals).
3.3 Brighton Platinum Elite tier reserved for members who meet two or more criteria of high commitment to the brand.
👉 The specific criteria (amounts, quantities, periods) may be adjusted by Brighton without prior individual notification.
4. BENEFITS
The benefits associated with each tier include preferential access, credits, special conditions, and participation in exclusive activities. Brighton reserves the right to:
Define which products, courses, or events apply to each benefit.
Establish limits, capacity caps, or periods of use.
Modify percentages and conditions without affecting already confirmed operations.
The benefits:
Apply exclusively to future purchases.
Are not combinable with other promotions unless expressly indicated.
Do not apply retroactively.
5. REFERRAL SYSTEM – "BRIGHTON NETWORK"
Each member will have a personal Brighton ID to refer other professionals. Conditions of the referral system:
The referred party must make a valid and effective purchase.
Self-referrals do not apply.
Brighton reserves the right to validate each referral.
Brighton reserves the right to validate each referral.
The generated credits:
May only be used within the Brighton ecosystem.
Have a limited validity defined by the Company.
Are non-transferable and non-redeemable for cash.
Brighton may suspend the referral system temporarily or permanently without any liability.
6. CREDITS, POINTS, AND TIER UPGRADES.
- Credits and points do not constitute a demandable credit balance.
- Tier advancement is not automatic and immediate; it may require internal validation.
- Brighton reserves the right to maintain, upgrade, or downgrade a member’s tier based on their behavior, activity, or compliance with these terms.
- The loss of a tier does not generate any financial compensation.
7. VALIDITY AND EXPIRATION.
- Benefits, credits, and tiers may have an annual validity or a defined period.
- Prolonged inactivity may result in the loss of benefits or a tier downgrade.
- Brighton is not obligated to individually notify members of the expiration of benefits.
8. MISUSE AND SUSPENSION.
Brighton may suspend or cancel the membership of any user who:
- Engages in fraud or abuse of the System.
- Uses the program for unauthorized commercial purposes.
- Damages the reputation of the brand.
- Violates these Terms and Conditions.
- Such suspension shall not entitle the user to any claims, compensation, or refunds.
9. PROGRAM MODIFICATIONS.
Brighton may modify at any time:
- The tiers.
- The access criteria.
- The benefits.
- The percentages.
- The program structure.
- Modifications will be published on the official website and will take effect upon publication.
10. LIABILITY.
Brighton will not be liable for:
- The member’s commercial expectations.
- Unused benefits.
- Errors resulting from incorrect information provided by the user.
The program is provided “as is”, without additional warranties.
11. APPLICABLE LAW.
These Terms and Conditions are governed by the legislation in force in the country where Brighton legally operates, and any dispute shall be submitted to the competent jurisdiction.
12. ACCEPTANCE.
Participation in Brighton Alliance implies the express, free, and informed acceptance of these Terms and Conditions.
